Last November Netflix opened a pop-up in SoHo to promote their new Western miniseries Godless.  I freelanced with a small team at LeadDog to conceptualize and (quickly) realize this amazing female-focused general store and saloon.  We created a space where five craftswomen could showcase and educate visitors about their process and wares. There was also a Saloon with whiskey tastings and a lounge with the stylish Godless trailer projected nearby.  We pulled inspiration from the shows rustic western aesthetic and Georgia O’Keefe’s home and studio.  I was so happy with the result and working so fast and fluidly with the LeadDog team.

Client: Netflix
Agency: LeadDog Marketing/CSM North America