In the summer of 2019 Fila launched their much hyped Explore collection.  The ComplexCon pop-up was the warm up to the NYC pop-up. Fila wanted their booth to have its own concept without straying too far from the NYC look and feel.  It was also imperative that each piece from the new collection could be prominently displayed. Each clothing line had its own side of the mountaintop so we could draw folks into the booth for a preview of the sensory experiences we fully realized in NYC.  ComplexCon is all about exclusives and memorable, bold moves by brands – like a 14′ indoor mountain.

Client: Fila
Agency: MKG
Role: Senior Designer

Press: Highsnobiety, BizBash