In the summer of 2019 Fila launched their much hyped Explore collection.  The international reveal came at the heels of the headlining NYC experience store.  We designed custom pop-ups in Tokyo, Seoul, Santorini, London, Guangzhou, Beijing, and Mumbai.  Each space was tailor made for each location from graphics to displays.  Our teams worked with local vendors to detail and fabricate all elements. When space allowed, we included elements inspired by our NYC sensory experiences.

Client: Fila
Agency: MKG

Press: Highsnobiety