At the heels of the pandemic, CrowdStrike wanted to engage their customers and future clients with something different, a remote RC car race. MAS created an addictive online simulator serving as a training platform and qualifier for the race. After qualifying, remote participants, raced actual RC cars branded with custom graphics in a Brooklyn warehouse space styled for and set for the view from each car (about 3″ from the ground). During races, non-competing attendees were treated to a live broadcast of the event hosted by Amanda Busick.

Client: CrowdStrike
Agency: MAS